You can choose to only use one of the ad types we mentioned above, or you can use a mix of them in your campaign. Who do you want to see your ad? LinkedIn offers over 200 targeting criteria that range from basic demographic criteria to more professional-focused criteria like a user’s job skills, schools they’ve attended, and LinkedIn groups they’ve joined. You can choose from brand awareness, website visits, engagement, video views, lead generation, website conversions, and job applicants. In Campaign Manager, you’ll be able to create and edit campaigns, and view reporting to see how your ads are performing overall. This will be your homebase for managing all aspects of your LinkedIn ad campaigns.
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